The page the link points to. Existing
?/# are handled.Where it's posted — e.g. linkedin, google, newsletter, qr
The channel type — e.g. cpc, email, social, print
The campaign — keep it consistent across all its links
Paid keyword, if any
Distinguishes ads/links in the same campaign
Tagged URL
—
Convention: lowercase, hyphens not spaces. Standard mediums:
These tags are read automatically by GA4, and (on the new site) captured into the contact & demo forms so each lead carries its source.
cpc, email, social, paid-social, organic, referral, print, qr. Keep campaign name identical across every link in a campaign so reports don't fragment.These tags are read automatically by GA4, and (on the new site) captured into the contact & demo forms so each lead carries its source.