Banner Builder — Williams Media

Nine sizes · 72dpi · Static PNG · Campaign by campaign

Campaign

Campaign name

Used in the UTM tag and the zip filename.

Landing URL

Copy

Headline

Short headline (small squares)

Kicker (above the rule)

CTA button

CTA short (mobile strip)

Micro line (320×50 strip)

Point 1

Point 2

Point 3

Points appear on the 300×600 and 600×500. Leave one blank to drop it.

Colourway

Live preview — these canvases are the files

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How to use

Edit the copy — every banner re-renders as you type. The canvases you see are the exact PNGs that download, at exact Williams Media sizes.
The campaign name flows into each banner's UTM tag (utm_campaign) and into the zip filename, so each flight's traffic is separable in analytics.
Download campaign zip gives Williams Media everything: nine size-labelled PNGs plus banner-urls.txt with one tagged click-through URL per placement.
Their refresh cycle: newsletter banner weekly, website banners monthly. New flight = new copy here, new zip, send.
White artwork automatically carries their required 1px black keyline; cobalt and near-black don't need it.

Headlines auto-fit: if a line is too long for a banner, the type steps down to fit rather than overflowing. If the small squares look cramped, shorten the short headline rather than the main one.